* Excerpt from: Data Strategy and the Enterprise Data Executive: Ensuring that Business and IT are in Synch in the Post-Big Data Era by Peter Aiken & Todd Harbour
Data Is Not the New Oil!
After one uses it, one must get more oil to obtain additional value, and
When that oil is gone, one must replenish the supply
There is little concept of reuse relative to oil and its use
Better to think of data as soil, treat it well and it will produce value for years!