* Excerpt from:  Data Strategy and the Enterprise Data Executive:  Ensuring that Business and IT are in Synch in the Post-Big Data Era by Peter Aiken & Todd Harbour

Data Is Not the New Oil!

• After one uses it, one must get more oil to obtain additional value, and

• When that oil is gone, one must replenish the supply

• There is little concept of reuse relative to oil and its use

• Better to think of data as soil, treat it well and it will produce value for years!