Data Doctrine® and related trademarks are the property of  Data Blueprint. All Rights Reserved.

Provided by:

* Excerpt from:  Data Strategy and the Enterprise Data Executive:  Ensuring that Business and IT are in Synch in the Post-Big Data Era by Peter Aiken & Todd Harbour

Data Is Not the New Oil!

  • After one uses it, one must get more oil to obtain additional value, and

  • When that oil is gone, one must replenish the supply

  • There is little concept of reuse relative to oil and its use

  • Better to think of data as soil, treat it well and it will produce value for years!